CRM Manager
Location: Tel Aviv, Israel (תל אביב) · Category: Marketing · Seniority: Junior · Work model: On-site · Posted: 2026-01-18
The company
We are a fast-growing B2C gaming startup based in Tel Aviv, dedicated to building immersive and original digital experiences. Our team is expanding rapidly, offering a high-impact environment where you can help shape the future of a global gaming brand.
The Role
We are looking for an ambitious, talented and experienced CRM Manager to own multi-channel player engagement end-to-end.
Responsibilities
- Develop and execute multi-channel CRM campaigns to engage players across email, push notifications and other relevant channels.
- Design and implement personalized customer journeys that reach players at different stages of the lifecycle, supporting overall business goals.
- Collaborate with Product, Monetization, Design, Operations and Analytics to create and execute impactful campaigns.
- Measure, monitor and analyze CRM campaign and journey performance, incorporating A/B testing and working closely with the data team to derive insights and optimize.
- Oversee the creation of creative assets, from writing copy to partnering with the art team on visual elements.
- Stay current with industry trends, emerging standards and competitor strategies.
Requirements
- 1–2 years of proven experience in CRM marketing, preferably within gaming or entertainment.
- A strategic thinker with a creative mindset, able to translate business goals into effective marketing strategies.
- Data-driven and analytical, comfortable with numbers, reports and campaign performance metrics.
- Highly organized, with strong project management skills and the ability to run multiple campaigns simultaneously.
- A self-starter and quick learner, able to work independently.
- Strong communication and collaboration skills.
- High proficiency in English, written and verbal.
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