Senior UA Manager
Location: Tel Aviv, Israel (תל אביב) · Category: Marketing · Seniority: Mid · Work model: Hybrid · Posted: 2026-01-18
The company
We are a rapidly expanding mobile gaming company delivering high-quality entertainment to a massive global audience. Our studio brings together passionate developers, designers and industry experts, at the forefront of creating immersive gaming experiences that deeply engage players.
The Role
A senior user acquisition role driving growth across DSPs, SDK networks, affiliates and incentivized networks, working closely with creative, product and BI.
Responsibilities
- Campaign management: plan, launch and optimize UA campaigns across multiple platforms (DSPs, SDK networks, affiliates and incentivized networks) to drive growth and meet KPIs.
- Creative collaboration: partner with the creative team to design, test and refine high-performing ad creatives and marketing assets.
- Analytical deep dives: perform in-depth analysis of campaign performance, player behaviour and funnel metrics to identify growth opportunities.
- Testing and experimentation: take calculated risks and design structured A/B tests to discover new channels, partners and approaches.
- Competitive research: monitor industry trends and competitors daily to stay ahead of market shifts and emerging opportunities.
- Partnership development: build and maintain strong, productive relationships with acquisition partners and platforms.
- Cross-functional collaboration: work closely with product, BI and creative teams to ensure smooth execution and alignment of growth strategies.
Requirements
- 3+ years of performance marketing or user acquisition experience, ideally in the mobile gaming industry.
- Strong data analysis skills, with the ability to dive deep, identify trends and translate insights into actions.
- A proven track record of running and optimizing campaigns with measurable ROAS and user growth results.
- A growth mindset — open to experimentation, thoughtful risk and structured testing.
- Advanced Excel / Google Sheets skills; familiarity with BI tools (Looker, Tableau) and MMPs (AppsFlyer, Adjust).
- Curiosity about gaming trends and a strong motivation to understand player behaviour.
- Fluent English, both spoken and written.
- A BA/BSc in Business, Marketing, Economics or a related field.
Advantages
- A background from gaming studios, affiliates, brand marketing, DSPs or SSPs.
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