Performance Creative Strategist Lead
Location: Tel Aviv, Israel (תל אביב) · Category: Creative & Design · Seniority: Team Lead · Work model: On-site · Posted: 2026-06-15
The company
We are a fast-growing, data-driven E-commerce brand operating at a massive scale. Our brand relies heavily on high-velocity marketing and deep consumer engagement across international markets, believing that in the modern DTC landscape high-performing creative is the single most powerful lever for growth.
About the Role
We are looking for a highly creative and analytical Lead Creative Strategist with a deep passion for understanding the consumer, to lead the development of high-performing marketing concepts for our DTC brand.
The role sits at the intersection of consumer psychology, performance marketing and creative production. As Lead, you will own the identification of winning angles, the development of creative briefs, the analysis of performance data, the management and leadership of the production team, and the constant generation of new concepts that drive customer acquisition and revenue growth.
Key Responsibilities
Team Leadership & Workflows
- Directly manage, guide and lead the creative production team (video editors, graphic designers, copywriters and content creators).
- Build smooth, fast workflows between Creative, Growth, Media Buying and influencer management.
- Allocate resources effectively, manage workload and meet delivery SLAs for high-volume creative output.
- Mentor team members and develop their capabilities in performance creative.
Creative Strategy Development
- Own the creative strategy behind paid social campaigns on Meta, TikTok, YouTube and emerging platforms.
- Develop innovative concepts, hooks, messaging angles and campaign themes.
- Translate consumer insights into compelling marketing narratives.
- Build scalable creative testing frameworks that identify winning concepts quickly.
Consumer Research & Insights
- Run ongoing research into customer drivers, objections, desires and buying behaviour.
- Analyse reviews, surveys, support tickets, competitor messaging and social conversation.
- Identify emerging trends, cultural moments and market opportunities.
- Develop customer personas and messaging frameworks.
Performance Analysis
- Analyse performance against key metrics: Hook Rate, Hold Rate, CTR, CVR, CPA and ROAS.
- Identify the patterns behind winning and losing creatives.
- Produce actionable insights and recommendations for future iterations.
- Work closely with the Growth and Media Buying teams.
Briefing & Creative Production
- Write detailed briefs for editors, designers, creators, copywriters and UGC producers.
- Direct hooks, scripts, visual storytelling, offers and CTAs.
- Collaborate with in-house creative teams and external creators.
- Keep output aligned to brand guidelines while staying focused on performance.
Testing & Optimisation
- Lead high-volume creative testing.
- Continuously develop new concepts, formats and advertising approaches.
- Monitor market and competitor trends to stay ahead of creative fatigue.
- Build a repeatable system for generating and validating ideas.
Requirements
- 3-5+ years of experience in Creative Strategy, Performance Creative, Growth Marketing or relevant DTC roles.
- Proven experience directly managing creative staff, or leading production teams and freelancers.
- A track record of successful paid social campaigns.
- Deep understanding of the Meta, TikTok, YouTube and short-form video ecosystems.
- Familiarity with direct response principles and consumer psychology.
- Experience writing briefs, ad scripts, hooks and performance-focused copy.
- The ability to read marketing data and translate it into creative insight.
- A working command of creative testing methodologies.
- Excellent communication and storytelling skills, strong organisation and project management ability.
Preferred
- Experience with beauty, wellness, supplements, health or lifestyle brands.
- Work with UGC creators and influencer content.
- Familiarity with Motion, Foreplay, Triple Whale, AdSpy, VidTao or similar.
Apply for Performance Creative Strategist Lead through Yuval HR · See all open roles